Filling The Gap Between Products Users

Filling The Gap Between Products Users How do customers engage with a product? This is the oldest question in the business book, and one of the most challenging too. There is a natural gap between a material item â€" your product â€" and an individual that you need to fill. When you understand how to make the gap disappears, your products engage enthusiastic customers and can even find loyal advocates in no time. If the gap is left unattended, you will find it tricky to appeal to your audience or even to create an emotional attachment to your offering. Filling the gap is about making an inanimate object part of someone’s life by giving it an additional value that goes beyond its practical functions. A fork is only a piece of cutlery, for instance. But a fork that goes the extra mile to connect with the user becomes an object of consumer’s desire. Filling the gap is about giving your product an extra dimension that taps into the customers’ sense of goodness and quality. Ultimately, how do you make your fork go the extra mile? Let the product do the talking Products are inanimate objects. While some can move and display interactive behavior such as toys when powered, there is a thin line between a product that interacts within a programmed sequence and a product that can stand up for itself. Therefore, more and more companies are looking for solutions that would help their customers to make decisions about the products available, such as by providing an integrated digital supply chain of information. The information could be accessible via QR codes and breach the gap between the point of origin of the product and the customer. An alternative solution is to bring augmented reality into the user’s life to help them choose the best option by comparing products within a known environment. IKEA, for instance, uses AR to project furniture into the customer’s home. Create an ethos that goes beyond functionality Environmentally conscious entrepreneurs benefit from a powerful differential factor. Their business, and consequently their products, are as sustainable as possible, which enables them to tap into a new market. Indeed aside from tax advantages that are inherent to sustainable operations, your products also appeal to an audience group that recognizes its ethical values on top of its functions. It’s not just a fork, it’s an eco-friendly fork, and per se, it integrates into the lifestyle of green customers. Build an ecosystem of products HUman beings need to cultivate a sense of belonging. We are naturally attracted by communities, and we want to belong to a community. Consequently, isolated products can have a difficult time piercing through a crowded market. However, products that can connect with each other to enhance their respective functionality can build a powerful and attractive brand ecosystem, such as Apple products. For customers, there’s more than a sense of belonging when joining the ecosystem. It’s about defining their perspectives on life through the brand â€" in the case of Apple, the debate between Mac and Windows users has been running for decades and goes beyond product specificities to include the life aspirations, mindset and creative abilities of customers. In conclusion, your products need to engage with customers by using digital communication, maximizing their ethos, or creating an all-included community that supports their aspirations. If you want your object to appeal to people, you need to give it emotional qualities that appeal to your customers, from the ability to interact effectively to building a sense of belonging.